Flash is Dead.

By September 16, 2015Blog, Rants, Technology

flash-is-dead-iconFlash is Dead.
Now-a-days no major websites sites or apps utilize flash. Most being aimed towards consistent multi-platform use on desktop and mobile devices. FaceBook, YouTube, Twitter and the like all dropped the technology years ago.

Thats because most of the web realizes that HTML5 is the future. Now Google’s Chrome browser, following in the steps of Mozilla’s FireFox, The Opera Browser and Apple’s Safari browser have disabled Adobe Flash by default as of it’s latest release. Even Microsoft’s Edge browser in Windows 10 includes a first ever handy (and easily accessible) toggle to turn Flash off. The writing on the wall finally came to pass. Flash is, in-fact – dead.

Flash isn’t searchable, it’s rarely available on a mobile device or tablet, it isn’t responsive and the content isn’t always available due to the frequent prompts to upgrade the player plugin. It’s just an outdated technology in a every simplifying world of web technology.

But my website was built in flash. Now What?
Yeah, and I genuinely feel for you. Many businesses spent lots money to develop sites and services in Flash that are no longer accessible or even viewable with todays technology. It’s a scary and daunting prospect looking at redoing a website that some companies spent years developing.

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Fortunately, with advances in responsive web design the pain threshold of migrating to current web standards is easier due to the fact that business are not having to build multiple sites for multiple devices like in years past. A single modern HTML5 based responsive site can serve up the content on virtually everything. The searchability of your content and the user base that your content would now be accessible to alone mitigates the costs involved substantially and makes a strong case to look at upgrading.

What about my Flash Ads that I run online?
Yes, so this is a major concern. Many business and clients run Flash advertising on many different websites. With Flash being disabled on every major browser now, what does this mean for you?

Basically any animation is disabled and it will default to a clickable JPEG. But only if a users clicks to view the content and load the Flash player in the first place. Now that it’s not included and disabled, user’s will rarely see a prompt to install it either. This is neither an effective way to place online ads or an effective use of advertising money.

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Again, there is an amazing alternative. Using HTML5 and CSS, we can now create the same animations and do even more advanced scripting to place HTML5 Ads that are not only smaller in size, but do not require any additional player or plugin technology to display. HTML5 Ads arethe future and can do more than Flash Ads ever could. These responsive Ads work across all devices, are searchable and are accepted by most major companies that place online Ads.

The benefits to HTML5 Ads are overwhelming, removing most if not all of the the insanely frustrating restrictions that Flash Ads had.. From displaying animation, removing size restriction, streaming video and audio, data and form collection, tracking and the fact that assets can be stored anywhere on the web, ad content management will only become easier for the people placing the ads.

Long live the web standards.
So the future isn’t bleak if your finding yourself with a lot of Flash content on your hands. There are affordable options and teams of professionals that help ease these transitions. The goal is just to make the first step in moving your content to current web standard and realize your opening the door to a huge potential door of opportunity and revenue that might never have existed before with a user audience that can now access your content on a wider variety or platforms.