Think of your company as a living thing. Your employees are the lifeblood. They pump through the veins. They sell your product or service. They represent you. They advocate for you. They embody your message.
If the blood isn’t healthy, the company isn’t healthy. If the blood isn’t a match, the company dies.
All this is to say that if your employees don’t believe in your brand and the purpose your brand is promoting, they’re not likely to keep the brand healthy. And you keep your employees excited about the brand, message, and purpose by creating a strong culture that lives within the values of the brand as a whole.
I found this article on company culture by Drive Creative pretty great. It’s worth a read.Read The Full Article