No matter whether you’re on a desktop, tablet, or mobile device, you increasingly expect a website to load quickly.
Google cares a lot about speed too. In an attempt to help improve the quality of its search experience, Google has used load times as a positive ranking signal since 2010, and more recently announced site speed would become a ranking factor on mobile, as well.
Because of this, todays websites should be architected to ensure they adhere closely to Google’s best practices, as recommended by Google’s PageSpeed. Websites that regularly score well into the 90s rank higher and load faster than ever.
In addition to the SEO benefits improved pagespeed results brings to your customers’ websites, there are many conversion and engagement advantages, such as:
- More Time On Site — 70% Longer Sessions*
- Lower Bounce Rate — 35% Lower Bounce Rate*
- Higher Engagement — 60% More Pageviews*
- Competitive Advantage — 77% of Websites Take More than 10 Seconds to Load on Mobile*
- More Customer Conversions — 7% Less Conversions for Every Second It Takes to Load*
The bottom line is that your websites Pagespeed scrore is a critical component for getting users to engage with your site. Web experiences today need to be, relevant, painless and fast. By lowering the rendering time you’ll significantly increased the value of the content people are looking for.
If you have any questions about Google PageSpeed scores and how to speed up your site, feel free to reach out to firstname.lastname@example.org