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Resume

I am a creative designer working in the advertising and marketing space specializing in web design and development.

I bring sites to life from beginning to end from server management, WordPress installation, the creative process, to development and final launch though DNS and SSL deployment. I focus on the online user experience, UI design, interactivity and standards based web site creation.

I also pride myself in building successful online identity solutions for clients, from social media to building or re-branding entire websites that take clients online identities to the next level.

Over the years I have also worked in offset printing, screen printing, digital large and grand format printing, online media and information technology, bringing valuable knowledge to clients to better meet not only the web development goals but clients overall branding strategies.

Walter (Vladic) David III

Web & Interactive Developer + Graphic Designer + Story Teller

Web Development   |   Graphic Design   |   Social Media   |   Digital Marketing   |   Digital Printing   |   IT

Web Development

Experience in creating professional, content driven web sites for clients with clean and easily understood user interfaces. Designing and implementing email newsletter campaigns (iContact, MailChimp, SharpSpring, ParDot) and banner advertising that direct users to landing pages with measurable statistics or the ability to capture user information in a database.

Implementation of SEO, Keyword and PPC options as well as social media integration into new or existing websites. Installation of WordPress and other similar CMS software, databases, themes, plug-ins and customization for clients. Implementation and management of server hosting spaces (RackSpace, MediaTemple, GoDaddy, etc), as well as support and troubleshooting Apache, PHP, MySql and Linux Services via SSH or a control panel such as Plesk or cPanel.

Marketing Automation Specialist:
• Build and execute marketing campaigns across platforms like SharpSpring, MailChimp, Active Campaign, LeadPages and others.
• Analyze prospect database segments to target campaigns that drive results.
• Brainstorm and develop marketing strategies and test their success against key metrics via reporting.

Graphic Design
Technical UI illustration for web, product design and development, logos, visual styling and conceptual design for clients and pre-press / rip. Strong knowledge of CMYK, trapping, bleeds and separation output as well as knowledge of the current versions of most major graphic design software, keyboard commands and short cuts. Familiar with working in a cross platform .pdf work flow environment as well as working with postscript rips and hot folders for high end print production equipment. Extremely proficient on both Macintosh and Microsoft Windows platforms. Experience designing in many areas such as large and grand format printing, web and interactive media, digital quick printing, pre-production, video media, audio, commercial signs, screen printing and offset.

Social Media

Experience integrating social media into a clients online marketing strategy. Delivering fresh, updated content either through linking social media accounts to a website or by scheduling posts in an online service such as Hootsuite. Experience customizing social media accounts for clients to match their corporate look and feel for a consistent online presence. Experience settings up tabs, contests and promotions on Facebook using apps like WooBox as well as FBML and StaticHTML pages and integrating them into existing websites.

Digital Printing

Hands on experience running large/grand format roll-to-roll and flatbed printers, as well as loading material and finishing the final products. Experience setting up files for large/grand format printing in the pre-production stage, as well as have a working understanding of basic rip software (Onyx Postershop). I also have a well rounded knowledge of material types, such as vinyl, canvas, mesh, etc. and finishing types such as hems and grommets, welds, pockets, etc. and the applications for which they are used and how they are applied.

My early background consists of screen printing on textiles and plastics. Proficient knowledge of separations of artwork for film and burning screens for screen printing presses. Knowledge of ink color mixing and PMS color matching for exact color reproductions. Proficient in screen printing spot or process on light or dark textiles and plastics.

IT

Experienced in the technical aspects of installing hardware and software, as well as building expandable custom workstations and servers from the ground up to meet storage and data needs. Cross platform on Macintosh, Microsoft Windows and Linux workstations. (Basically, I can install and maintain my own workspace.)

Certifications

• Microsoft Certified Professional 2012
• Desktop Support Technician 2013
• Microsoft Certified Desktop Support Technician 2014
• Microsoft Certified Systems Administrator 2012

Website Strategy, Design, and Digital Marketing

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